A brief rant
There are only 370 words in the Hippocratic Oath. Just 272 in the Gettysburg Address (first delivered 150 years today). And a mere 112 in Shakespeare’s Sonnet 18. It seems that it’s possible to capture...
View ArticleMay you swell like a swan
I don’t know about you but my favourite discovery of the festive season was Photoperiodic Gonadal Recrudescence. As you probably already know, this is the phenomenon (and for once the word is deserved...
View ArticleA principled view on creative awards
Creative Circle was last night, marking the start of the awards season. Now, it’s fair to say that there are two camps, when it comes to industry prizes. There are those who dismiss them as irrelevant...
View ArticleThe Trust Trap strikes again
Last week, we were treated to another one of those surveys, listing Britain’s most trusted brands. This time, the top 3 positions were held by the AA, the Post Office and Boots. All famous names, to...
View ArticleHow to deal with a Twitterstorm – an eyewitness account
I don’t know about you, but we’ve had quite a weekend at Lucky Generals. On Saturday, thousands of people on Twitter were calling us every name under the sun (mostly beginning with “c”); hoping we’d...
View ArticleMerry Christmas!
While most of us are enjoying a Summer of sport, planning hols in hot climes or drinking Pimms, some of us are thinking of Christmas. If you work on a retail account, a tech brand or a fashion label,...
View ArticleSay No to Dogshit Data
I hate meetings. By definition, they get in the way of doing work. The meetings I hate most are presentations. They’re an inherently one-sided method of communication, rather than a conversation. The...
View ArticleNice one.
Nice isn’t a word you encounter much in advertising these days. (Apart from when someone asks you the best airport for Cannes). It feels rather old fashioned. A bit vanilla. Damning with faint...
View ArticleMy New Year’s Resolution: Eat Octopus for Breakfast
Welcome back. Hope you had a good break and weren’t laid low by one of those stomach-turning horrors that seemed to be doing the rounds this Christmas (in particular, I’m thinking of episodes of Mrs...
View ArticleRebooting football
I don’t normally write about Lucky Generals stuff. But I’m having one of those so-excited-about-work-moments, that I hope you’ll excuse me. Especially as I could do with your help. This morning, we...
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